Stop waiting for
market demand.Start creating it.
Jenergy Labs is a two-part system built to solve one problem:
almost no one knows how to create market demand for new complex ideas.
The Vocabulary
Demand Creation Sales
The work of designing and executing a sales, customer success, marketing and growth motion before demand exists, when the goal is market formation on a path to product-market fit.
Demand Response Sales
The work most people associate with “sales” — facilitating decisions once demand already exists.
Typical demand response hires come from companies like Salesforce, HubSpot, Stripe, and Oracle.
01 — The Founder Reality
The Problem
The world's most complex problems require technology that does not yet exist. Building it takes brilliant technical founders who, by definition, are not natural commercial operators.
By the time the gap shows up in the pipeline you've already lost a year's worth of momentum. But, the real cost is bigger.
Good companies building things the world genuinely needs, die for a reason that was solvable.
Jenergy Labs is the fix.
A Revenue Ally embedded with your team, and
Revenue Academy that teaches Demand Creation Sales.
Creating demand for something the world has never seen needs its own playbook.
Jenergy Labs is a two-part system to help you create market demand. Click on both to find out more.
Meet Jenna.
For ten years, I ran GTM at startups, most recently as CRO at Project Canary. During this time, I kept having conversations with founders looking for advice because their market was cold, their industry faced headwinds, they couldn't find the right sales exec, or they hadn't found product-market fit. Candidly, all of that described many of the companies I was hired to help. The difference: we found a way to create demand, often with the exact same product another sales team failed to scale.
In my last few turnarounds, I couldn't stop asking: what if I'd been here two years earlier? Could we have built a unicorn?
That's why I started Jenergy Labs.
The results for companies needing to create demand: 480% new revenue growth in under two years. 6× new logos in a single year. $163M in deals closed, $75M raised supported, and an acquisition.
From the people who've worked with Jenna.
What sets Jenna apart is her ability to take something complicated and make it land. Most of us as founders can get lost in the technical weeds, but Jenna cuts through it to build a message that actually resonates with the executives who make buying decisions. She's also a systems-builder. She put in place a sales process and team structure that didn't depend on any one person. As CRO, she stabilized our most strained relationships, led our commercial shift from hardware-enabled software to pure software, and helped us finally break into one of the largest oil and gas producers in the world after five years of trying. We brought Jenergy Labs in for the next chapter, and she immediately helped us land a $2.3M renewal.
We brought in Jenergy Labs after hiring the right Head of Sales. Jenna augmented our strategy and put our sales motion on a much faster pace with higher conversion. Her support of our Head of Sales, who had trained under Jenna for two years, set us up to grow ARR and secure our Series B.
Jenna recognizes that scaling a complex business is often a market-creation challenge, not just a sales issue. At Project Canary, I observed her align commercial strategy, positioning, and customer insight to make a company's compelling proposition relevant to senior decision-makers. Rather than only pursuing existing demand, she helps companies identify the problems they are uniquely positioned to solve, build conviction, and establish a repeatable path to growth.
Jenna is simply one of the most talented sales executives that I have ever encountered. She is wicked smart and learns key industry dynamics very quickly. She has one-in-a-million skills in building relationships with target buyers and influencers, and knows how to navigate her way to find the power in any target customer and develop personal wins for those powerful decision makers and influencers. She also knows how to hire a talented team and coach them in understanding market dynamics, while motivating them to find the best path to win key deals. She combines these unique skills with relentless determination—which is probably why I keep hiring her to run my sales organizations. She gives my companies the best chance of winning.
During the ten years I've worked with Jenna, I've seen her repeatedly accomplish what few revenue leaders can: take complex, innovative technology and turn it into customer adoption and business growth. She possesses a unique ability to understand both the technical and operational realities of a business while communicating value in a way that inspires confidence and action. Jenna is a dynamic leader, a trusted partner, and one of the most effective revenue executives I've had the opportunity to work alongside.