Revenue Academy
A selective academy that trains sellers to build demand creation systems.
Nobody is setting the bar for Revenue.
Law has the bar exam. Medicine has boards. Engineering has the PE exam. Sales has charisma?
No coursework
There's no undergrad or graduate curriculum for how to sell. Just an alphabet soup of frameworks that may or may not work in your particular sale.
No credential
Nothing certifies a seller can actually do this. Charisma and a degree are the only filter.
No pipeline
The MBAs who'd be great at revenue go into product or found companies.
Sales has a talent shortage.
It's even worse in demand creation.
Nine in ten respond to demand. One in ten can create it. And without a test, you're drawing blind.
We're setting the bar.
Starting with demand creation sales.
The world's first Revenue Academy for Demand Creation.
A select cohort of ten sales leaders, established and aspiring, chosen twice a year to learn DEAL PACERS. Every applicant is vetted, interviewed, and held to a standard. Many who apply won't be admitted. The cohort meets in person, alongside nine peers who'll be in your corner for the rest of your career.
Every seat is earned.
The 12 weeks
8 sessions
Week 1
Week 12
8 in-person sessions across 12 weeks.
10 seats per cohort · 90-minute sessions · 2 cohorts per year
In the market, one in ten can create demand.
In this cohort, 10 out of 10 can.
DEAL PACERS
DEAL
How to open an enterprise account at the top.
Only ever taught in the cohort.
PACERS
How to navigate a deal.
The high-level on my Substack, the detailed how in the cohort.
Read the PACERS breakdown- P
Power
The executive with the pain and the authority.
Read more - A
Allies
Others with authority and a personal win in the change.
Read more - C
Context
Why this deal fits this ecosystem.
- E
Evidence
Turning the emotional buy into a logical case.
- R
Risks
What could keep the buyer from moving.
- S
Secure
Closing and locking the deal so it holds.
Benefits of the Revenue Academy
Training is the reason you apply. The network is why it compounds.
01
The only course that teaches you to open and sell to the C-Suite.
02
A methodology that becomes your competitive moat.
03
A framework that leaves no dollar on the table.
04
A shortcut to revenue leadership.
05
Nine peers as a lifelong sounding board.
06
A mentorship network that outlasts the course.
The Process.
It's demanding on purpose.
Who should apply
Track 01
Revenue operators
Sales and Customer Success executives, ambitious SDRs and BDRs, AEs, SEs, Directors, Sales VPs, and CROs who want to create demand, not just capture it.
Track 02
MBAs
Stanford, Berkeley, and the like, curious about a path into revenue leadership.
Why I built this
I fundamentally believe not everyone who has landed in sales should be in sales. Fewer still can sell technology that changes the world. For nearly a decade, finding those people was the hardest part of every job I had. I couldn't find them, and neither could the leaders in my network. One peer interviewed 400 candidates and hired zero. At some point, “there's no talent” stopped being an excuse and became a problem worth solving.
So I built the place that trains it.